Paid Media & PPC

Every Ad Dollar Working Harder

Last Rev manages paid media campaigns with AI-powered optimization, rigorous creative testing, and transparent reporting. We do not just spend your budget — we invest it where it drives the most revenue.

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45%

Lower CPA

4.2x

Average ROAS

$10M+

Ad Spend Managed

300+

Campaigns Launched

Ad Channels

Paid Media Management Across Every Channel

We manage campaigns wherever your audience is — with platform-specific expertise and cross-channel optimization that maximizes total return.

Google Ads Management

Search, Shopping, Display, YouTube, and Performance Max campaigns — managed with AI-assisted bidding and rigorous keyword optimization.

Search & Shopping

Keyword research, ad copy testing, bid management, negative keyword optimization, and quality score improvement for maximum visibility at minimum cost.

Display & YouTube

Audience targeting, creative testing, remarketing sequences, and frequency management across Google's display and video network.

Meta Ads (Facebook & Instagram)

Full-funnel Meta campaigns with creative testing, audience optimization, and conversion tracking across Facebook and Instagram.

Audience Strategy

Lookalike audiences, interest targeting, custom audiences from your CRM, and dynamic retargeting — all optimized for your specific conversion goals.

Creative Testing

Systematic creative testing across formats — static images, carousels, video, and Stories — with AI-generated variations and performance tracking.

LinkedIn Advertising

B2B-focused LinkedIn campaigns that reach decision-makers with precision targeting and thought leadership content.

ABM Campaigns

Account-based marketing campaigns targeting specific companies, job titles, and seniority levels — ideal for enterprise sales cycles.

Thought Leadership Ads

Promote your best content to build brand awareness and generate leads with Sponsored Content, InMail, and Lead Gen Forms.

Our Approach

AI-Powered Paid Media Optimization

We combine AI automation with strategic oversight to manage campaigns at scale without losing the nuance that makes great advertising work.

AI-Assisted Bidding

Machine learning models optimize bids in real-time based on conversion probability, time of day, device, audience segment, and hundreds of other signals.

Creative Velocity

AI generates ad copy and creative variations at scale. We test dozens of combinations per campaign to find winners faster than manual testing allows.

Cross-Channel Attribution

We track the complete customer journey across channels and touchpoints. No more guessing which campaign drove the conversion.

Landing Page Alignment

We build and optimize campaign-specific landing pages that match ad messaging. Ad-to-page consistency is the single biggest factor in conversion rate.

Transparent Reporting

Real-time dashboards and monthly reports tied to revenue metrics — not impressions. You always know exactly where your money is going and what it is producing.

Budget Reallocation

We continuously shift budget from underperforming campaigns to winners. AI monitors performance 24/7 and flags opportunities for human review.

Results

Paid Media Results That Speak for Themselves

“

Last Rev cut our CPA in half while increasing lead volume by 60%. Their AI-powered approach to bid management is genuinely better than what we were doing manually.

VP of Demand Generation

B2B SaaS Company

“

They rebuilt our Google Ads account structure and within 90 days our ROAS went from 2.1x to 4.8x. The landing pages they built for each campaign made a huge difference.

Head of Growth

E-Commerce Brand

FAQ

Paid Media Questions

We work with clients spending $5,000 or more per month on paid media. Below that threshold, the management overhead does not produce enough ROI to justify the engagement.

You get a real-time dashboard with spend, conversions, CPA, ROAS, and pipeline attribution. We also deliver a monthly strategy report with insights, test results, and recommendations for the next period.

Yes. We produce ad creative in-house — copywriting, static images, and video. We also use AI to generate creative variations for testing. Everything is produced to match your brand guidelines.

We can have initial campaigns live within 1-2 weeks of kickoff. Full campaign buildout with custom landing pages, tracking, and creative testing typically takes 3-4 weeks.

No. We charge a flat management fee based on scope and complexity. We have no incentive to increase your spend — only to increase your return on it.

Ready to Get More From Your Ad Budget?

Get a free audit of your current paid media performance. We will identify wasted spend, missed opportunities, and show you what optimized campaigns could deliver.

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