Managed Web

Your fractional web team.

We run your marketing site, help center, intranet, or internal tools — so you don't hire engineers for it. Monthly retainer plus per-outcome SOWs.

Take the AI Assessment Book a Property Review

$700K–$1M

In-house web team, fully loaded annual cost

2 weeks

Onboarding from kickoff to running your property

One Slack channel

With the engineers who actually work on your site

What We Manage

The Web Properties Marketing & Ops Teams Don't Want to Hire Engineers For

Five property types, one team. The CMS, the host, the editor workflow, the search backend, the integrations — all of it.

Marketing Site

Headless on Sanity, Contentful, or your CMS of choice. Astro, Next.js, or whatever stack the site already runs on. Editor training, content workflows, weekly releases. (Sanity · Contentful · Astro · Next.js · Vercel)

Help Center

Zendesk Guide, HelpScout Docs, Document360, Intercom Articles, or a custom setup on top of an LLM-search backend. Article CI, redirect management, search tuning. (Zendesk · HelpScout · Document360 · Intercom · Algolia)

Intranet

Employee homepage, policy library, org-chart, links portal. SSO-gated, Slack-linked. Whether it is on Notion, Confluence, SharePoint, or a custom stack — we run it.

Internal Apps

Dashboards, admin panels, ops tools, lightweight forms-and-workflows apps. The ones that run the business but no one wants to staff full-time engineers against. (Retool · Internal · Custom Next.js · Supabase)

Custom CMS Work

Schema additions, custom Studio components, structured data migrations, GROQ query tuning, image pipeline, preview environments. The CMS work your in-house team keeps deferring.

Monthly Retainer

What's Included Every Month

The work that has to happen on a property whether anyone is asking for it or not.

Hosting & infrastructure

Vercel, Netlify, AWS, or your existing host. CDN, edge config, caching, redirects. We own the deploy pipeline.

Security patching

Dependency updates, framework upgrades, CVE response, headers and CSP review. Done on a cadence so it never piles up.

Monitoring & uptime

Synthetic checks on critical paths, error monitoring (Sentry / equivalent), Lighthouse trend tracking, alert routing into your Slack.

Content updates via CMS

Routine content work your team requests through the CMS or a Slack channel. Page edits, copy revisions, image swaps, link fixes.

Slack channel with engineers

A shared Slack channel with the engineers who actually work on your site. Not a ticket queue. Not a bot. The same people every time.

Monthly status report

What shipped, what broke and was fixed, performance trend, security posture, what is blocked. The receipts your stakeholders ask for.

Per-Outcome SOWs

The Bigger Pushes — Scoped and Quoted Up Front

The retainer covers the routine. The work that ships a new outcome — a new section, a new integration, a rebrand — gets its own SOW with milestones and a fixed price.

New sections & templates

A net-new landing page template, a new product line section across the site, a new article layout for the help center.

New workflows

A gated-content gate, a new lead-capture flow, a content-approval workflow inside Sanity Studio, a new editor role.

New integrations

HubSpot forms, Salesforce sync, Segment events, a new analytics dashboard, an LLM-search backend for the help center.

Performance audits

A scoped engagement to bring Core Web Vitals into the green, fix CLS regressions, or cut LCP on the heaviest templates.

Rebrands & visual refreshes

New color system, new typography, component-by-component visual refresh against a new brand book — without rebuilding the whole site.

Migrations

WordPress to headless, Contentful to Sanity, an old CMS to a new one, a static site to a Next.js app — scoped and quoted up front.

Build vs. Run

What AI Agents Do Well — and What They Don't

We use AI coding agents heavily inside the work. They're great at one half of the job and not the other. Here's the line.

What AI agents do well

Building

The labor that used to be priced at $40K–$120K per build is collapsing toward a tool cost. That part of the market is not coming back — and we're not pitching it.

Scaffolding a new section or template
One-off marketing pages and landing pages
Component code, copy variations, layout work
Boilerplate, CSS tweaks, asset wrangling

What AI agents don't

Running the property

That's the work that compounds — and the work AI agents amplify rather than replace. It's what Managed Web actually is.

Production incidents at 2am
Dependency upgrades that don't break editor workflows
CMS schema migrations under live traffic
Security headers that pass enterprise vendor review
Content ops that keep marketing moving for years

Side by Side

vs. In-House, vs. Webflow DIY, vs. Traditional Agency

Four ways to run a marketing site or help center. The trade-offs are real — here's where each one lands.

Dimension	In-house team	Webflow / DIY	Traditional agency	Last Rev Managed Web
Cost structure	$180K–$300K/yr per FTE × 2–4 FTE	$30–$300/mo subscription, all internal labor	$200–$400/hr blended, $50K+ retainers	Monthly retainer + per-outcome SOWs
Time to start	3–9 months hiring	Same day, plus internal training time	4–8 weeks scoping & SOW	2 weeks to onboarded
Who fixes it at 2am	Your on-call engineer	Vendor support queue	Best-effort, billed by the hour	Our on-call rotation, included
Goes deeper than templates	Yes, if you have the right hires	Limited by the platform	Yes, but every change is a change order	Yes — same engineers across retainer and SOW work
Editor workflow & training	Built once, then drifts	Marketers learn Webflow themselves	Often skipped or out-of-scope	Continuously maintained and re-trained
When AI changes the plan	Whoever read the most posts wins the argument	Wait for vendor to ship support	New SOW, rebid the project	Rolled into retainer — we already follow this stack

Common Questions

What Marketing & Ops Teams Ask About Managed Web

Yes. The most common starting point is a site already in production on Sanity / Contentful / Next.js / Astro / Vercel that the original build team has rotated off of. Onboarding is typically 2 weeks: code audit, infra audit, CMS schema review, content-workflow review, on-call handoff. Then we run it.

Headless CMS work centers on Sanity and Contentful, with full support for Astro, Next.js, Remix, and Gatsby on the front. Help-center work centers on Zendesk, HelpScout, Document360, and Intercom. Hosting on Vercel, Netlify, AWS Amplify, and Cloudflare. We will not take over a site we cannot responsibly run — if it is on a stack we have not vetted, we say so up front.

Two front-end engineers, one full-stack engineer, one designer, plus on-call coverage runs $700K–$1M fully loaded annually. Our retainer is a fraction of that. The trade-off is honest: in-house gets you 100% attention; we get you a team that runs many properties and has seen many failure modes — without the headcount line item or hiring cycle.

Webflow and Framer are excellent for marketers who want to ship landing pages without engineers. They stop being excellent when you need a Sanity-backed help center with custom GROQ queries, a Salesforce-integrated lead workflow, or a multi-locale content system that doesn't blow up on the 50th page. We pick up where DIY platforms run out of room.

Traditional agencies are built around projects: scope, build, hand off, walk away. We are built around running the property: same engineers month over month, retainer covers the routine, per-outcome SOWs cover the bigger pushes. There is no rebid every time you want a new section.

AI coding agents are taking over the build-only end of the market — single-page sites, simple Webflow alternatives, copy-paste templates. They aren't taking over the running-the-property end: production incidents at 2am, CMS schema migrations that can't be hot-reloaded, security headers that must clear vendor security review, content workflows that have to keep marketing moving for years. That's what this service is. We use AI agents heavily inside the work, which is why retainer pricing has held flat or come down even as scope has gone up.

Monthly retainer scales with property complexity and update cadence — typical range $8K–$30K/month for one property, with larger ranges for multi-property accounts. Per-outcome SOWs are scoped and quoted up front, with milestone-based payments. We benchmark the retainer against what your in-house cost would be and target a clear discount to that.

Yes — but framed as a per-outcome SOW that flows into the retainer once the site goes live. We do not do build-only engagements that hand off to your team or another agency, because that's the part of the market AI agents are taking. The work that compounds is running the property after launch.

Two Ways to Start

Take the AI assessment for a structured read on whether your property is a fit. Or send us the URL and we'll come back with an audit and a retainer proposal.

Self-serve · 8 minutes

Take the AI Assessment

A short structured read on your stack, your update cadence, your team's capacity, and where Managed Web actually fits. Tailored recommendation in your inbox.

Talk to us

Book a Property Review

Send the URL of the site, help center, or internal app you want us to run. We'll come back with an audit, a retainer proposal, and a 30-day onboarding plan.